Graphic Design and the Psychology Behind It

Image taken from Designrfix

Economic Principle: People generally respond to incentives in predicable ways.

Research Question: How do graphic designers use psychology to incentivize consumers to buy a good or service?

Sub Questions:

1. How do graphic designers use different fonts to change the way consumers view a brand or product?
2. How do graphic designers use colors to invoke feelings towards a brand or product?
3. How do graphic designers use shapes to change the way consumers view a brand or product?
4. How do graphic designers use different forms of composition to change the way consumers view a brand or product?

Resources:

1. Nickkolenda
2. CreativeBloq
3. Study
4. CompanyFolders