What Alternatives Can Be Made Instead of Buying Expensive Designer Clothing?

SOURCE: Youtube

The economic principle I’m exploring is “Because of scarcity people choose. All choices have an opportunity cost.”

My research question to help me study the economic principle is “How Does Scarcity in the Fashion Industry Affect People’s Choices”

The video published in Youtube titled “Designer Brands vs Cheap Alternatives! My Honest Opinion” demonstrates this economic principle by showing different opportunity costs when it comes to clothing.

First, Harrison talks about two shirts from Gucci and Guess. Both of the shirts are just as soft as each other, and have the same style. The only difference is the logo. You will pay more for the Gucci shirt because of the name while the Guess brand isn’t the same caliber. The Gucci shirt is $450 while Guess is $30. It is a good alternative if you don’t care about brands.

Second, he also talks two very similar shirts that are basically the same. One shirt is from PacSun for $60 while the other is from Fear of God for $395. The Fear of God shirt is branded and has “better quality materials which is why it is more expensive. The shirt is basically the same since the PacSun shirt was made in collaboration with Fear of God. Once again, the cheaper alternative is better if you don’t care about brands.

Third, another example is a shirt from Zara and a shirt from Amiri for $325. Both shirts have the exact same look and almost the exact same quality. Zara is cheaper but the Amiri shirt is expensive solely because of the brand name.

In my next blog post I will research the question:

How are designer products made?