Summary on Shoes topic

My Summary

Blog #2 was about the price of shoes and how people respond to incentives in predictable ways. New shoes endorsed by celebrities are overpriced and quickly becomes limited in supply. There is a much bigger difference in how much companies spend on the products than what they sell the shoe at. Blog #3 was about the most successful shoe company and how people respond to the best company. Nike stays ahead of their competitors in terms of technology and marketing. Nike buys out competing sport product brands. Nike focuses on product quality and creating products that help athletes perform better. Nike provides a wide variety of products to a large number of sports to capture greater market share. Nike maximizes marketing money with sports endorsements and uses social media to present their digital marketing.

Blog #4 was about how Jordan found a shoe company and how all choices have an opportunity cost. Jordan wanted to wear Adidas in the NBA but they weren’t making an offer. Adidas was caught at a bad time with founder Adi Dassler dying in 1978 and his wife and kids having to take over the business. When Jordan negotiations became tense, the wife got very sick and died later in the year so negotiations had fallen apart. To read more on what I thought was the most interesting topic I researched, visit this site. (http://www.espn.com/blog/playbook/dollars/post/_/id/2918/how-nike-landed-michael-jordan)

Blog #5 is about why leather is the best. Leather has a history as being the best shoe material and so it is still the most popular shoe material of today. Leather is flexible yet durable. It is sturdy. It is elastic so it could be stretched without tearing. It's breathable material and regulates temperature. Leather shoes can adjust to the comfort of the shoe wearer.