SYNTHESIZING RESEARCH ON ADVERTISING TECHNIQUES

 The economic principle I researched was, “People generally respond to incentives in predictable ways." My overall research question was, “Are consumers significantly influenced to buy things from advertisements?” Overall, I found that Advertisements surprisingly have a stronger effect on you than you realize. 

 From my research I found that yes advertisements do have a strong effect on the viewer. This is attributed to a few things such as how easy it is for the audience to relate to the product and how relatable the advertisements is. First off companies try to tie their brands to a specific lifestyle. For example Coca Cola advertises their brand to families because everyone can relate to it. Another very successful example is Red Bull because every year they host extreme sporting events in their name. They give the contestants free Red Bull to drink, and the fans makes the correlation in their brain that people who are good at skateboarding or motorcross drink this product.

 Second companies use extensive information about their product in order to sell more. This for example is explaining to the viewer what their product can do, and why it is better than the competition. Companies nowadays may use sponsored youtube videos. The reviewer will tell their audience everything good and bad about a specific product, and this will influence many people to buy their product. This is opposed to that of advertisements from the last century where companies would just say their name and what they are selling. This helps the company establish ethos amongst all of their competition.