How Companies Get You to Buy Their Product.

SOURCE: bandt.com

Research Topic: What psychological tactics are used in advertisements?

Economic Principle I am Addressing: People generally respond to incentives in predictable ways.

Overarching Question: How do company advertisements get us to buy their product?

Subquestions:

• Do people respond better to positive or negative emotions?
• Psy Articles
• How does the imagery of an advertisement effect how well people respond to an ad?
• Visme
• In what situations do TV/in print ads have the most power?
• Chron Small Business

Next: How do people respond to positive and negative emotional grabs in advertisements?